An Online Internet Marketing Certificate: An Essential Tool In Any Economy

An online Internet Marketing Certificate is a powerful way to be seen as an asset to potential employers and gives you the tools needed to advance within a company or public organization. This degree gives candidates the necessary skills to master the ever-changing digital world. This is an environment where niche communications and customized outreach are mandatory, and a place where social media is the language of commerce and daily life.

This program further enables students to work with a variety of employers such as advertising agencies, in-house marketing departments, PR firms and other businesses. When taught by an experienced faculty who combine intelligence and wisdom, an online Internet Marketing Certificate is an opportunity to apply this knowledge to a variety of circumstances. Best of all, this program offers all the convenience of the Internet, meaning students can learn at their own pace without forsaking their careers or neglecting current workplace responsibilities.

This certificate is a credential with long-term benefits, because it is part of a larger trend underway in business and marketing. For example, by 2014, companies and agencies will spend more than $40 billion on Internet advertising in the United States alone. Those numbers correspond to another important social phenomenon; that nearly two-thirds of the U.S. population - 220 million people - surf the Web on a weekly basis. An online Internet Marketing Certificate is, therefore, a way to make sense of this data, and a means of handling and transforming the new world of internet marketing for corporations and public organizations.

Opportunity and Growth in the Digital Landscape

This program addresses a variety of topics, including search engine optimization (SEO), web analytics, pay per click advertising and conversion optimization. These specialties often command impressive salaries and consistent raises. For example, starting pay for search engine optimization (SEO) experts is up 17.5%. More importantly, SEO positions are just one of several categories associated with internet marketing. These jobs, which are a notable bright spot in an otherwise tough economy, underscore the worth an online Internet Marketing Certificate provides.

Also, this certificate is a crucial asset for the successful use of social media - particularly sites like Facebook and Twitter - which can heavily influence consumer behavior and public attitudes about a product or service. Managing these tools effectively, and gaining the confidence of communities within these social mediums, requires an understanding of Internet marketing. Specifically, this process starts with courses that act as a foundation for long-term growth and insight.

Think of an online Internet Marketing Certificate as an investment in professional advancement and business leadership. This program is a dynamic answer to the challenges and opportunities of an economy where communications and technology increasingly intersect. This course makes use of a multitude of resources and is a passport to success in this ever changing world.

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Obtaining an Internet Marketing Certificate gives students the skills to master the ever-changing SEO, digital, and social media industry. This is an environment where social media, web analytics, and online ad management is the language of politics, commerce and daily life. For more information, please visit: http://www.onlinedegrees-benedictine.com/business/internet-marketing-overview.asp

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